Starbucks Develops a Phone Application that Allows Consumers to Pay with their Cellphones
Many of you already have hear that one can pay at any Starbucks with probably one of the most beloved objects of the 21st Century: your smartphone. This has been a successful attempt to increase the sales of this corporation, which its stocks now are 40% higher than last year.
This move is certainly appealing to a more convenient payment manner. The idea is that while some people can forget their wallets at home, it is very rarely to find individuals that leaver their home without their cellphones; therefore, Starbucks is still able to serve this consumers and get more sales. There has been some debate about the velocity of this payment type. Some believe is faster to pay with you debit or credit card, and some believe that is faster to pay with you cellphone. Nonetheless, it is still to very early to tell. When a new technology is implemented, there is always an adoption time where people get accustom to using the new technology. This obviously hinders the quickness of the process at the beginning; however once people get used to the habit, one can start to see the benefits. For the technology enthusiasts, here is the link where you can download it.
Marketing Rules
Ricardo Chuecos
