The Impacts of E-marketing in daily buying decision.

At the present, the majority of society with internet access has adapted its ways when buying a product.Now days once an individual has identified a need, he or she will go online most of the times to find information about what product to use to fulfill that necessity. Even though there are many other sources of information like own experiences or friends who are more knowledgeable in the matter, many will confirm that the internet can provide useful evidence to make your decision easier. E-Marketers have recognized this growing trend of consulting the internet and have learn to use what is called SEO and SEM to direct traffic into webpages. The pages with efficient SEO and SEM have a great advantages because they will get most of the traffic of costumers who are looking for specific products.

In addition, E-marketing is not only useful in the information search stage of the buying process. In fact, marketers can use e-marketing to touch consumers in every part of the buying process. After, having selected the product that one wants to buy, a costumer can buy the product online and lastly,following the acquisition of the item, the buyer can even give feedback in social networks about the performance on the product. It is important to manage e-marketing in a effective way because it is converting in a major force to push sales for many companies

Here is an example of how the companies that use SEO and SEM appear in search engines like google when an individual looks them up. The companies that appear inside the yellow square are using SEM so google can find them. With this I end my blog entry for today I hope you guys enjoy it.

Until next time, Marketing Rules!

Ricardo Chuecos