There has been several debates around how to make the most out of this new trend of connecting online. The major issue for companies is how to present themselves to the consumers in the social media world and of course, how to tie these efforts in to actual sales.
While some companies have been able to do a good job performing online like the case of Nike and Toyota Latino . There still a lot of companies who do no have an notable online Appearance. Nonetheless, we will start to see more companies on Facebook and Twitter in the Future.
Another important point of the Social Media are the like buttons. People often associates the number of likes with the success of the webpage, which is not always a good measure.
In my opinion, the likes that internauts give to certain companies is just a way of expressing their taste to the online community. I believe that this becomes valuable as a way of informing people of what you like; therefore, acting as a consumer contact point between internet users and brands.
I would love to know your opinions and comments.
Until next time, Ricardo Chuecos.
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