Starbucks Develops a Phone Application that Allows Consumers to Pay with their Cellphones
Many of you already have hear that one can pay at any Starbucks with probably one of the most beloved objects of the 21st Century: your smartphone. This has been a successful attempt to increase the sales of this corporation, which its stocks now are 40% higher than last year.
This move is certainly appealing to a more convenient payment manner. The idea is that while some people can forget their wallets at home, it is very rarely to find individuals that leaver their home without their cellphones; therefore, Starbucks is still able to serve this consumers and get more sales. There has been some debate about the velocity of this payment type. Some believe is faster to pay with you debit or credit card, and some believe that is faster to pay with you cellphone. Nonetheless, it is still to very early to tell. When a new technology is implemented, there is always an adoption time where people get accustom to using the new technology. This obviously hinders the quickness of the process at the beginning; however once people get used to the habit, one can start to see the benefits. For the technology enthusiasts, here is the link where you can download it.
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Ricardo Chuecos
I'd have to agree with you, Ricardo about the fact that this new app is very convenient for the average consumer. You said that some people can forget their wallets, but people could also just simply forget their Starbucks card at home and wish they had it with them to use. If you think about how many people that buy the cards and then forget about them because its tucked away in their wallet behind other loyalty cards or they forgot it at home because they were cleaning out their wallets then it shows how much more useful this app is for the average user. I don't think it is just simply a matter of time for checking out at a Starbucks, but actually how it makes it so that you don't have to keep your wallet or purse cluttered with loyalty cards. Its just another perspective to look at with this topic and I talked more about it in my blog, so feel free to check it out!
ReplyDeleteI guess this idea will be more of a wait-and-see approach that will be taken as you said it best, it is very early to tell how this would work. But when you said about the debate which is a faster payment, it's simple: cash.
ReplyDeleteRicardo, I believe that you make a very good point here. Indeed, we will need sometime to get accustom to the idea of having to pay with our phones but on the other hand this calls for a lot of privacy issues when it comes to the security of our personal information. Without a doubt this is a great idea to get lines moving faster and increase Starbucks' business but I think we need to think about how the address the issue of privacy on this new innovation.
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